Greenhouse technology and horticulture automation

Introduction

Modern greenhouse technology is empowering you to produce fresh, safe, and healthy food in a smart and sustainable way. All-encompassing control over crop conditions, at any time, and from anywhere, is proving to optimize production, maximize yield, improve quality, and reduce the cost of resources like water, energy, and labor.

We at Priva are driven by technological innovation in horticulture. Developing greenhouse automation technology for controlled environments is our passion.

There are various types of new greenhouse technology available in this day and age. We offer varieties of process computers, sensors, and cloud-based software with smart interfaces to automate systems within your greenhouse.

Through these types of digital innovation, greenhouse processes are optimized to create the perfect climate conditions. The result: exponential growth, for your crop and your business.

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Priva Compass Operator Tablet Tomato Field

Our impact in numbers.

Years’ of experience in horticulture

100

Countries represents Priva

400

Priva distributors worldwide

Accurate and efficient greenhouse control

Grow a profitable crop with less effort and use of precious resources

Enabling growers to achieve optimal crop growth, and using resources efficiently, is what we do at Priva. Now, and in the future, greenhouse technology will continue to support the secure use of water and the recycling of wastewater. Our greenhouse farming technology enables our customers to optimally control their water flows and recirculate it safely.

We understand that the better processes are handled, the more the crop, the greenhouse, the environment, and the business can benefit. That understanding, combined with 60 years of experience in hi-tech greenhouse technology, is coming together in our automation systems. We offer a total solution for greenhouse innovation; one that links all processes and systems in horticultural businesses, allowing growers to control sustainable greenhouses accurately.

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Future-ready greenhouse control without disruption

Upgrade your greenhouse control with smart digital tools that build on your existing setup.

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Soft fruit

Vegetables

Cut flowers

Potted plants

Achieve year-round production

Produce a consistent supply of fresh fruit, year-round, with stable and precise growing conditions.

Improve production efficiency

Reduce labor and operational costs by having better insights into management activities.

Efficient water and fertilizer dosing

Determine every irrigation cycle automatically with our irrigation start solution

Grow a sustainable business

Use the necessary natural resources, like water and energy, sparingly and efficiently.

Maintain crop balance

Maintain a perfect balance in your crop to ensure on-going optimal growth.

Access comprehensive data, fast

Information about your processes, crop conditions and labor are at your fingertips.

Control all processes

Control all aspects of climate, energy, and water management from one touchpoint.

Use energy efficiently

Carefully monitor and manage energy consumption to increase energy savings.

Achieve total crop control

Link all systems and processes to make crop control possible from a single interface.

Prevent risk to quality

Prevent climate shocks with real-time alerts about changes that could reduce crop quality.

Use resources smartly

Manage water and energy consumption efficiently to decrease usage and support sustainable growth.

Make data-based decisions

Base your important growing decisions on valuable data, available whenever you need it.

Produce consistently

Guarantee a quality yield throughout the year with consistent climate conditions.

Insight-based planning

Access valuable insights to enhance your planning of climate, water, and energy usage.

Maximize reuse of water

Control your water flow for smart, efficient (re)use of disinfected irrigation water.

Achieve complete process control

Climate, energy, and water management can all take place from a single digital dashboard.

Close-up of pink spotted orchids with yellow and pink blooms in soft-focus background, highlighting floral beauty.

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Water sensors

Precise and reliable measurements for perfect growing conditions

PAR sensor

Precise and reliable measurements for perfect growing conditions

Priva Weather Station

Improved accuracy and reliability

The best tech is all about the people

Read the stories and personal experiences of our growers around the world.

Read the stories

wo people in white shirts talking in greenhouse with plants and agricultural equipment in background.

Growing dreams - Abu Dhabi

Canada – Daily Operations

Learning together - Mexico

Predictive Growing - Sweden

From Joy to Perfection - The Netherlands

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Horticulture

Anticipating cold nights: practical tips for your greenhouse

10-03-2026

Priva and HortiTech join forces for R&D greenhouse

Reducing the “Big Swings”

28-01-2026

Hans Peters steps down as CEO of Priva as of February 1st, 2026

09-01-2026

Optimize your energy strategy without major investments

30-10-2025

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Horticulture

Find inspiration through insights.

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Represented in 60 countries all over the world.

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Account Manager Horticulture

Juan Gonzalez

+1 365 4520 249

juan.gonzalez@priva.com

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Greenhouse technology and horticulture automation