Greenhouse technology and horticulture automation

Innovative greenhouse technology for controlled environments

Modern greenhouse technology is empowering you to produce fresh, safe, and healthy food in a smart and sustainable way. All-encompassing control over crop conditions, at any time, and from anywhere, is proving to optimize production, maximize yield, improve quality, and reduce the cost of resources like water, energy, and labor. 

We at Priva are driven by technological innovation in horticulture. Developing greenhouse automation technology for controlled environments is our passion.

There are various types of new greenhouse technology available in this day and age. We offer varieties of process computers, sensors, and cloud-based software with smart interfaces to automate systems within your greenhouse. 

Through these types of digital innovation, greenhouse processes are optimized to create the perfect climate conditions. The result: exponential growth, for your crop and your business.



White paper: Greenhouse in the cloud

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Our impact in numbers.

Years’ of experience in horticulture
Countries represents Priva
Priva distributors worldwide

The best tech is all about the people

Read the stories and personal experiences of our growers around the world.

Read the stories

Accurate and efficient greenhouse control

Grow a profitable crop with less effort and use of precious resources

Enabling growers to achieve optimal crop growth, and using resources efficiently, is what we do at Priva. Now, and in the future, greenhouse technology will continue to support the secure use of water and the recycling of wastewater. Our greenhouse farming technology enables our customers to optimally control their water flows and recirculate it safely.

We understand that the better processes are handled, the more the crop, the greenhouse, the environment, and the business can benefit. That understanding, combined with 60 years of experience in hi-tech greenhouse technology, is coming together in our automation systems. We offer a total solution for greenhouse innovation; one that links all processes and systems in horticultural businesses, allowing growers to control sustainable greenhouses accurately.


Read about specific horticultural themes

Water Room
Greenhouse climate control: Improve growth and yield
Priva PAR sensor Bonito Plants
Greenhouse sensor technology
Cucumber greenhouse Reijm
Greenhouse watering systems
Inside view of daylight greenhouse Ter Laak
Smart greenhouse systems: Digital and data driven
Boekesteijn Eggplants FS Performance Tag + Reader LR
Labor and crop management: Insight into efficiency

Advantages of greenhouse technology

Discover what the benefits are for you and the specific crops you grow.

Soft fruit
Cut flowers
Potted plants

Achieve year-round production

Produce a consistent supply of fresh fruit, year-round, with stable and precise growing conditions.

Improve production efficiency

Reduce labor and operational costs by having better insights into management activities.

Efficient water and fertilizer dosing

Determine every irrigation cycle automatically with our irrigation start solution

Grow a sustainable business

Use the necessary natural resources, like water and energy, sparingly and efficiently.

Digital lines
World Map
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Relevant solutions for managing your greenhouse.

Waterruimte Ter Laak (1) LR
Priva Vialux-Line
Efficient water disinfection for safe (re)use of water
Fan In Greenhouse
Priva EcoFan +
The perfect air recirculation for your greenhouse
Cucumber greenhouse Reijm
Priva Nutri-Line
Precise fertilizer dosing systems for a healthy crop
Wireless sensors
More insight & control thanks to wireless monitoring
Van Egmond
Priva Operator
Manage your climate and operate your site remotely
Fs Performance 1
Priva FS Performance
Insight into company processes, labor and crop: from the greenhouse to the packing hall

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Customer Stories

What our customers have to say

Priva Meewisse Roses
Meewisse Roses: "Thanks to PIM, my crop is more balanced."
  • Meewisse Roses
  • 2024
Reference project Stolze & Priva: HilverdaFlorist
V2 221021 Priva Ortolanda RB32205 Bewerkt Highres
How Ortolanda continues to benefit from Priva Operator
  • Ortlanda
  • 2022
Priva Deliflor
Deliflor Chrysanten: From automated greenhouse to indoor farm
  • Deliflor Chrysanten
  • 2022
Priva Van Egmond Operator
How Van Egmond Matricaria benefits from Priva Operator
  • Van Egmond
  • 2022
Show more
News & Insights

The latest blogs about Horticulture

Priva Campus 22 HR
Meiny Prins Executive Chairman Priva Group, Hans Peters appointed as CEO Priva.
Greenhouse Peppers
Getting started with Autonomous Growing? A complete data set is essential
Cucumbers growing in Greenhouse
How to anticipate cold spring nights in time
Cucumber Plant 2024
Successful pilot project with Priva ECO at Sigg-Plant, Finland
Energy saving greenhouses
Saving energy thanks to a more critical approach
Show more

Find your Priva certified partner.

Represented in 60 countries all over the world.

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Want to know more? Lets have a chat!

Peter Könemann

Manager Sales Horticulture Europe

Peter Könemann