Meet Priva at Fruit Logistica 2026

At Priva, we help growers respond to rising energy prices, stricter regulations and increasing sustainability demands – without adding complexity to daily operations.

At Fruit Logistica, we focus on three core themes:

• Smart energy optimization

Priva ECO automatically selects the most cost-effective energy strategy, helping growers save more than 25% on energy costs in practice.

• Crop-based control

With Crop Steering in Priva One, you control your greenhouse based on crop needs rather than compartments – making actions measurable and plannable.

• One Open Platform for predictable growing

With Priva’s open platform you can connect climate, data and AI tools in one system. Flexible, future-ready and built to grow with your crops.

Energy is one of the largest and most volatile cost factors in greenhouse operations. Price fluctuations, unpredictable weather and sustainability requirements make energy management increasingly complex.

Priva ECO (Energy Cost Optimizer) offers a smart and autonomous way to optimize energy use in greenhouses. It continuously simulates multiple energy and heating scenarios in the background and automatically selects the most cost‑effective option – without requiring any manual input from the grower.

What can Priva ECO do for you?

• Save energy costs
  Plan electric heat production at the cheapest moments and store energy optimally in buffers.
• Earn on the balance market
  Trade energy flexibility by enabling rapid up‑ and down‑scaling when the market requires it.
• Grow efficiently
  Precisely adjust lighting, irrigation and CO₂ to plant needs, balancing dynamic energy costs with crop value.

Priva ECO presentations

During Fruit Logistica, we host short Priva ECO presentations at our booth. Join one of the sessions to learn how smart energy optimization can significantly reduce greenhouse energy costs. All presentations will take place at our booth, A-40. 

Program at Fruit Logistica:

• Wednesday 4 February – 10:30 & 14:30 | Priva ECO presentation @ Priva booth

• Thursday 5 February – 10:30 & 14:30 | Priva ECO presentation @ Priva booth

Modern horticulture requires more than compartment‑based control. With Crop Steering within Priva One, growers can manage their greenhouse based on crop type rather than physical zones.

Combined with crop performance insights and labor management, every action becomes:

• Measurable
• Plannable
• Aligned with crop needs and business goals

This crop‑focused approach helps growers improve consistency, predictability and efficiency across different crops and locations.

Horticultural companies are looking for ways to make cultivation more predictable and achieve consistent results across multiple crops and locations With Priva’s open platform, you can manage every aspect of your greenhouse business from one platform. This makes Priva the ideal partner to grow together.

Smart. Efficient. Integrated.

Priva’s open platform connects your climate, data and digital tools into one secure ecosystem. Whether you already work with AI solutions like Blue Radix, Source.ag, IUNU or one of our 20+ integration partners, Priva integrates seamlessly.

Built for today and tomorrow, Priva gives you the flexibility to add future technologies, exchange data effortlessly and make better, data-driven decisions – anytime, anywhere.

Curious how Priva can help you optimize energy use, steer crops more precisely and unlock the full value of your data?

Fruit Logistica 2026
4–6 February
Berlin | Stand A‑40

Our experts look forward to meeting you and discussing how Priva solutions can support your operation, today and in the future.