Meet Priva at HortiContact 2026

Priva One: The operating system where the crop takes center stage

Priva One brings climate, irrigation, crop performance and processes together in one clear, crop-centric environment. It enables you to run your greenhouse operations with confidence — across crops, teams and sites.

With Priva One, you benefit from:

• Crop-based steering of climate and irrigation
• Direct insight into crop performance and points of attention
• One uniform way of working across multiple locations
• An open platform that grows with your operation

Priva ECO: energy and cultivation in balance

Priva ECO (Energy Cost Optimizer) offers a smart and autonomous way to optimize energy use in greenhouses. The system continuously simulates multiple energy and heating scenarios in the background and automatically selects the most cost-effective option — without requiring any manual input from the grower.

What can Priva ECO do for you?

• Save energy costs
  Use flexibility in energy prices and installations to plan heat production and lighting at the most cost-effective moments.
• Create stable growing conditions for your crop
  Realize the daily PAR sum in the most cost-efficient way, within crop boundaries and fully integrated into Priva One.
• Earn on the imbalance market
  Trade energy flexibility by enabling rapid up- and down-scaling when the market requires it, through integrations with FCR-d and mFRR traders.

Priva FS Performance: control over labor and processes

From greenhouse to packing facility: Priva FS Performance provides insight into labor, production and logistics, helping you get more out of your team and processes.

Would you like to discover how crop-based steering can help you gain more control over cultivation, labor and processes, and how to use your data more effectively?

Visit us on Wednesday, 25 or Thursday, 26 February at stand A20. Our specialists are happy to think along with you about solutions that fit your operation, now and in the future.

Priva One. The Experts’ Choice in crop-driven control and scalable cultivation.