The Dutch horticulture sector faces major challenges: rising costs, labor shortages, and an increasing amount of data in the greenhouse make daily operations demanding.
At Priva, we help you create overview, automate processes, and make better decisions—so you can focus on your crops while keeping your business future-proof.
Our focus at HortiContact 2026
Crop-driven growing
With Crop Steering in Priva One, you manage your crops at the crop level instead of by department. This aligns your growing strategy with the crop, making decisions measurable and planable.
One Open Platform for predictable growing
With Priva’s open platform you can connect climate, data and AI tools in one system. Flexible, future-ready and built to grow with your crops.
Control over labor and processes
Priva FS Performance gives you insight from greenhouse to packing hall: labor, production, quality, and logistics, all in clear, easy-to-read dashboards. This helps you plan smarter, avoid mistakes, and make the most of your team.
Smart energy optimization
Priva ECO automatically selects the most cost-effective energy strategy, helping growers save more than 25% on energy costs in practice.