Blog Horticulture Priva x Source.ag
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Smart integration from day one: Priva x Source.ag

Empowering growers through seamless AI integration
Smart Greenhouse
08 October 2025

For decades, Priva has been delivering reliable hardware and software solutions, seamlessly integrated into its own systems. With the rise of artificial intelligence (AI), working with innovative integration partners has become increasingly important, so that growers always have the freedom to choose what best fits their needs. One of the partners Priva has collaborated with from the very beginning is Source.ag, a leader in AI-driven greenhouse technology that empowers growers with advanced AI solutions to improve cultivation, operations, and yield, ultimately increasing margins and making horticulture more accessible and sustainable.

Seamless modules for every strategy

Thanks to this integration, Source.ag  can always deploy its modules with data delivered directly from Priva. Growers remain in control and decide which modules best support their cultivation strategy. Available modules include:

  • Source Workspace: A single dashboard that provides a real-time, comprehensive view across all sites and facilities, centralizing operational data to streamline workflows, connect teams, and support better decision-making. Now with Plant Balance Metrics, growers can proactively optimize their crops with data-driven insights into the physiological state of their plants.
  • Harvest Forecast: An AI-powered tool that predicts yields up to eight weeks ahead, adapting in real time to changing greenhouse conditions and strategies. Designed to enable growers and sales teams to plan deliveries and avoid costly penalties for missing harvest commitments.

  • Cultivation Management: Designed to support strategic planning for growers, Cultivation Management assists in validating pre-season decisions and adapting mid-season strategies through simulations. The goal is to optimize cultivation strategies, boost yield, and minimize variability by providing real-time performance tracking and actionable insights.

  • Irrigation Control: An AI-automated irrigation solution that integrates with the Priva climate computers to provide data-driven recommendations and automatically execute precise water and nutrient delivery for optimal plant health and efficiency. It collects various sensor data to determine and optimize irrigation strategies, aiming to reduce complexity for growers.

Smarter watering with AI

Priva’s Precision Irrigation Measurement (PIM) solution offers a unique advantage: it operates completely independently of the cultivation gutter. Combined with carefully selected sensors and controls, it is one of the key success factors. 

Source.ag’s Irrigation Control and Priva’s PIM system work together to collect precise measurements from the greenhouse, turning real-time plant data into smart irrigation decisions that keep crops healthy and productive. 

PIM acts as the central data collection system for Source’s Irrigation Control model, ensuring crops receive water and nutrients effortlessly, at exactly the right times and in precisely the right amounts.

For AI to function optimally, accurate input data is essential. The PIM measures drain water directly as it returns to the reservoir and weighs the slabs to track evaporation and drainage. This enables precise calculation of the crop’s actual water and nutrient uptake.

All irrigation data is securely transferred to the cloud, where Source.ag calculates the optimal irrigation strategy and communicates it back to Priva Connext, which automatically executes the plan inside the greenhouse.

The best of both worlds

Together, Priva and Source.ag bring the best of both worlds: the proven reliability of Priva’s automation and the innovative, AI-driven solutions of Source.ag. The result? Growers gain deeper insights, more accurate forecasts, and greater control over their crops.

This is how we build the greenhouse of the future, where technology and cultivation go hand in hand.

Priva Open Platform: more than 60 integration partners

The collaboration with Source.ag is just one of many successful examples within the Priva Open Platform, which now includes over 60 integration partners. Constantly evolving, it ensures growers always have access to the latest tools to support their growth strategy.