The challenges the urbanizing world is facing force us to think of improved methods for the production of fresh, safe and healthy food in a sustainable way. To safeguard food production, more and more controlled environment horticulture is needed. This is the core of what we do at Priva: we make it easy for entrepreneurs to grow a profitable crop, in a sustainable manner, while coping with the global challenges. We do that by offering a total, integrated solution consisting of hardware, software and services to control and manage any horticultural operation, anywhere in the world. This enables entrepreneurs to take conscious and solid decisions about their most important resources: water, labor and energy.