Greenhouse automation

Process control
Climate control
Light and CO2
Irrigation
Operation
Products for greenhouse automation

Improved efficiency, yield, and crop quality
Prevention of waste of energy, water and nutrients
Robust, flexible and reliable systems for process, climate, light, CO2 and irrigation
Accurate control for precision growing
User-friendly, clear operation

To get your crops growing properly and with optimum efficiency, you need to have accurate control of your greenhouse. Process, climate, light & CO2, irrigation and operation can all be automated. They need to be effectively adjusted to one another, and preferably as accurately as possible. The more accurately you can control your greenhouse, the more beneficial this is for your crops. Priva systems are not individually-operating systems and applications. To opt for Priva is to opt for a total solution, one that really does let you link and control all of the processes and systems in your business; allowing your crops to grow perfectly, just like your business.

Process Control

Your productivity depends on the optimum balance of every process in your business. From cultivation to harvest, from water management and energy management to creating the right climate. The Priva process computer occupies a central role within this solution. Depending on the size of your business, your cultivation, location and, of course, your budget, you can select a range of standard options to expand. These provide the possibility of operating and controlling very simple systems, right through to the most complex systems; whether it's climate control, energy management or water management. If you wish, a Priva solution can even incorporate seven-day weather forecasts and rain radar using GPS location.

An end to waste

Linking everything in your horticultural company together means that you no longer have to leave anything to chance. Manual entry and registration become things of the past and you get a complete overview of your cultivation and business processes right down to the finest detail. You can even compare different periods and different locations. And if you still want to be able to make manual adjustments, Priva solutions enable you to do so whenever the need arises.

Fundamentally, insights and overviews mean that Priva solutions help to prevent wasted energy, water and nutrients, allowing users to make savings where possible and make adjustments where necessary.

How can we help you?

Priva UK Ltd.

+44 1923 813 480

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Privacy Policy

Contact

This privacy policy applies to the personal data that is collected or used by Priva Holding B.V. or its affiliates or subsidiaries (“Priva”)

Zijlweg 3	P.O. Box 18
2678 ZG De Lier	2678 LC De Lier
the Netherlands	the Netherlands
+31 174 522 282
privacy@priva.nl

Scope

This Privacy Statement applies to:

(potential) customers of Priva
visitors to the Priva websites
recipients of newsletters and commercial emails sent by Priva
all other persons who contact Priva or of whom Priva processes personal data

Types of personal data

Personal data provided by you:

contact details and other personal data needed to provide our products and services
contact details and other personal data provided during for example events, seminars and information on business cards
contact details and other personal data provided through contact forms or other web forms

Personal data obtained through or generated on our website, electronic newsletters, commercial emails or related technologies:

IP address
your browsing behaviour on the website (including our web applications) such as information on your first visit, previous visit and current visit, the visited pages and the manner in which you navigate on the website
whether you open a newsletter or commercial email

Personal data obtained from other sources:

Personal data obtained from the Trade Register of the Chamber of Commerce
Social Media

Reasons Priva may use your personal data for

Implementing an agreement related to our products and services.

Your contact details will be requested. Priva may also require other personal data to be able to execute the agreement, depending on the actual circumstances. The data will also be used to invoice the products and services Priva provided to you.

Stay in touch with our customers.

Your contact details will be recorded in our systems and can be used to send you newsletters, updates, invitations to events and seminars and requested information.

Access control and company security

Related to our Data Services related web and mobile applications: an identifier related to an authenticated user is used by our Services to authorize this user. For display purposes only (so the user can recognize her/himself in our applications) we use the DisplayName provided by our identity provider (Microsoft Azure AAD B2C).

Carrying out and analysing customer satisfaction surveys

Preparing user statistics

The user statistics of the website enables Priva to get an idea of the number of visitors, the duration of the visits, what sections of the website are visited and the click-behaviour. These are generic reports without any information about individual persons. Priva uses the collected information to improve the website.

Legal grounds for processing your personal data

Based on an agreement or for the conclusion of an agreement
A legal obligation
Approval, although you will always have the right to withdraw any permission you have given Priva upon request
In relation to a legitimate interest, Priva may, for example, use your contact details to invite you to an event.

Processors

Priva may hire service providers (processors) for the processing of your personal data which solely process your personal data based on our instructions. Priva will conclude a data processing agreement with these processors which meets the requirements laid down in the General Data Protection Regulation.
Priva, for example, works with service providers offering IaaS solutions (Infrastructure as a Service) or hosting services. Priva also hires IT service providers that provide support to the operation of our systems. Priva also makes use of third-party services to send newsletters and commercial emails.

Third parties

Priva sometimes needs to share your personal data with third parties, depending on the actual circumstances. There are also legal obligations that requires Priva to disclose personal data to third parties.

Your personal data will not be shared with third parties for commercial purposes.

Personal Data can also be provided to third parties in case of a reorganisation or merger of our company or sale of (a part) thereof.

Transfer outside the European Economic Area

Priva may need to transfer your personal data to parties located outside of the European Economic Area (EEA), depending on the circumstances.

The processors located outside of the European Economic Area which provide Priva with services related to online newsletters and mailing alarm notifications are located in the United States and have a registration for the EU-US Privacy Shield. You can find more information on: https://www.privacyshield.gov/welcome

Rights regarding your personal data

You have the right to access, correct and remove your personal data. You can also object to the use of your personal data or request to limit their use. In certain cases, you can request your data and transfer them to another party. If you have any questions, please contact privacy@priva.nl or call +31 (0) 174 522 282.

Complaints

If you have any complaints about how Priva handles your personal data, please contact Priva by sending an email to privacy@priva.nl. Priva would be happy to assist you. If this is not possible, you can always contact the Data Protection Authority through https://autoriteitpersoonsgegevens.nl/

Changes

Priva may change this Privacy Policy. Priva invites you to regularly check the Privacy Policy to keep informed. Priva will also inform you of any substantial changes through this website.

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Climate Control

Control of the internal climate in your greenhouse gives you influence over both the growth of your crops and the prevention of diseases and crop damage. Priva supplies a range of systems and devices for monitoring and controlling the greenhouse: from traditional measuring boxes to highly sensitive sensors, and from air treatment to advanced controls. All of these assist you in creating the ideal internal climate.

To create a climate for growth, it is crucial that all the installations around the crop work together fluently. Integrated control logic is the solution to optimize temperature, humidity and airflow with all the available installations. This integrated control logic is the base of every Priva process computer. And this integration doesn’t stop with climate. Irrigation, light and CO2, and the energy and water management is also based on this principal. This complete process can be optimized with one single Priva solution.

From greenhouse to working area to office

When processing products in the working area, you can take advantage of the central link to different controls, both in terms of work and productivity. This simplifies the process of analyzing and interpreting data that you have collated in the greenhouse during the growing and harvest period. Whatever your specific starting conditions are, Priva can help you to create the ideal climate for your crop.

Do you want to link multiple information sources to give you better control? The climate management system can be expanded to incorporate other automated Priva systems such as water management, process management, cultivation and harvest recording and analysis, labor recording, and analysis and management information.

Light and CO2

For any crop light and CO2 are crucial for photosynthesis and thereby for growth. Optimizing the light and CO2 conditions around your crop is therefore an important step for a better result. Priva has multiple products that can help you monitor the conditions, and analyzing these conditions is the first step towards optimization. Priva can offer you the option to optimize light. The Par strategy includes the control of artificial lighting and shading curtains. Connecting both installations into one single integrated control strategy, makes controlling easier and more precise. Optimizing the use of lights and curtains saves costs and optimizes the photosynthesis process.

Irrigation

You are always looking for ways in which you can grow even more efficiently. Intelligent cultivation is only truly possible when the plant itself can influence watering, because the more precise the watering, the healthier the root system. Production increases as a result of better absorption of nutrients by the root system. Priva offers a system by which watering is automatically optimized to the conditions, the state of the crop and the type of substrate, based on the plant's needs. By optimizing irrigation, nutrients and water are better used, so in the end you have a better crop and less costs.

Operation

A good overview is crucial for every process and for growing crops it’s the same story. Priva offers different applications that help you to create an overview. Based on the overview you can decide where attention is needed for further optimization. This way of working will not only save time and costs; it will also help you to get the most out of your crop. Priva’s solutions have one thing in common; they are easy, user-friendly and reliable.