- Tailored precision growing solution for raspberries on substrate
- Improved fruit quality by irrigating with the right amount at the right time
- Integration of wireless sensor data in irrigation strategy
- Reliable, high quality solutions with technical support
- Priva expertise and guidance from idea to success
Operating in a very competitive and complex industry of raspberry growing, precise irrigation control would be imperative to the success of the Gramckow's family business
Priva introduced Gramckow to the Priva Root Optimizer, which very accurately calculates container moisture by measuring weight.
The Root optimizer has allowed Gramckow to better manage flower gutation which results in higher fruit quality and a lower cull rate.
Since 1976, Southland Sod Farms in California has continuously adapted to industry needs; from starting with a modest sod production facility to listening to market needs and adjusting to market demand, the Gramckow brothers are now producing substrate raspberries.
Operating in a very competitive and complex industry of raspberry growing, the Gramckow's family business started growing raspberries in 2012 after evaluating market needs in California. Gramckow decided to grow in substrate, rather than traditional in-ground production. With a background in substrate sod production, he knew that precise irrigation control would be imperative to his success.
Serving the need
Gramckow has a degree in Mechanical Engineering from Stanford University. He spent his early years working in the aerospace industry before joining his brother in agriculture. Gramckow reflected on his background as well as this project and said, "the most important thing I learned in engineering was how to problem solve; growing in substrate was just another problem to be solved. I initially thought I would design and build my own system. I had very specific ideas of what I needed, but decided that I would look to see what was already available before I 'reinvented the wheel'. I contacted Priva among others. Priva listened closely to my needs and showed a sincere interest in my project. Not only did they have the products to solve my needs, they brought years of controls knowledge to the table, and an enthusiasm to share it."