What has your experience been like with Priva as a partner?
“Priva has been very proactive in working with us; taking the lead in incorporating Cravo’s retractable roof control logic into their computer systems to help farmers create the ideal climate for their growing facilities. This is a true win-win situation for our customers who benefit from our retractable roof coverings with integrated controls for water and temperature as one solution.
“Marcus van Heijst, Account Manager at Priva Oceania, has been instrumental in our partnership with Priva. The services and technologies Priva provide suit our business model at Cravo, and through this partnership our customers are better served. The first market we collaborated in was Australia where Marcus is based, and we were doing a lot of projects there. We did our first project with Priva in the Middle East in May 2020, in which Marcus was involved as well, ahead of the opening of Priva’s Middle East office last year.”
What is your outlook for Cravo’s partnership with Priva Middle East in 2022 and beyond?
“The reception by the industry here in the region has been very positive. The convergence of expertise and experience of both companies gives customers the opportunity to work with specialist providers as one team with local support and services on the ground.”
“Our combined expertise provides great opportunities even for specific crops. For example, Priva has a great reputation in berry fertilization and our roof systems work well for producing high quality berries which target the high price windows. This gives growers the option to have both technologies in one solution, which is a true win-win.”
“Having Priva as our partner locally on the ground in the Middle East helps to make sure everything runs smoothly, and we’re excited about our pipeline of projects.”