News article

Priva and Koidra Announce Innovative Partnership

Seamlessly Merging Climate Control and Autonomous Greenhouse Technologies
17 October 2023

Priva and Koidra, two world leaders in greenhouse automation, are excited to announce an innovative new partnership. This partnership will combine their different strengths in order to accelerate the evolution of autonomous greenhouses, aided by a seamless blend of advanced hardware and software to meet the rapidly evolving demands of the greenhouse industry. Priva's extensive experience and expertise in climate control systems, combined with Koidra's unrivaled success and advancements in autonomous greenhouse growing, create a formidable force set to revolutionize the Controlled Environment Agriculture sector.

Although Priva and Koidra operate in the same sphere, their services are complementary. Koidra, with its leading-edge solutions like Datapilot and Autopilot, enhances Priva's comprehensive range of hardware and software solutions, resulting in an enriched offering for customers.

Meiny Prins, CEO of Priva, says, "We are thrilled to partner with a company of Koidra's caliber. At Priva, we believe in offering our customers access to the most innovative and relevant technologies. We are steadfast in our belief that the future of horticulture lies in increased flexibility, integration, and collaboration. Together, we aim to provide an integrated solution of top-tier technologies to help our customers navigate the increasingly complex demands of modern horticulture."

Koidra's unparallel track records in autonomous greenhouse growing, with consistent victories in the Autonomous Greenhouses Challenge and notable commercial trials, are a testament to their proficiency and commitment to revolutionizing the Controlled Environment Agriculture sector. Their software, combined with Priva's hardware, offers an unmatched solution in the market.

The integration between Priva's ecosystem and Koidra's innovative intelligent automation software will create a solution unlike any other in the market. Prins adds, "With this partnership, all customers using Priva process computers can be assured of a robust solution where Priva's process computer, cloud services, and API-connections are smoothly integrated with Koidra's intelligent automation solutions. The customer's data is completely secure and used for their exclusive benefit."

Prins continues, "Our priority is always our customers' value. We are committed to creating the ideal climate for horticulture specialists and entrepreneurs worldwide to grow strategically. Digitalization and data unlock potential far beyond what we could develop alone. Working with partners like Koidra allows us to tap into this potential and deliver unparalleled value. Our combined efforts will lead us step-by-step towards predictive cultivation, fostering a sustainable, connected, and collaborative future."

About Koidra

Koidra is a world-leading autonomous growing tech company. As a recipient of research grants from the USDA and a partner with leading research institutions, Koidra is at the forefront of groundbreaking research in enhancing crop productivity. Their solutions empower customers to overcome key challenges and achieve high productivity and profitability.