“What I find most interesting about this trade is the combination of biology and technology. Of course, the ultimate goal remains the same: every year, we want to produce the best-looking and tastiest fruits for our customers to enjoy. The fact that we need to hire more than a thousand workers of various nationalities during peak season provides an extra challenge each year”, explains Osterloh. He adds that his ambition is to grow the business into a future-proof, diverse soft fruit producer that provides a foundation for his children, Alexander and Alicia, to build on.
As an entrepreneur, Osterloh is characterized by his drive for innovation; he is always on the lookout for the latest developments. For example, having seen a similar tool being used in the fruiting vegetable sector, he is investing in a remarkable rail system for the new polytunnels this year. Limiting labor costs is one of the aims behind each innovation, but the main goal is to improve the quality of the strawberries: according to Osterloh, quality and reliability are the two reasons why customers from across Europe prefer his product.