By bringing GroSens data into Priva’s interface, growers can view substrate conditions alongside other greenhouse parameters without switching platforms, helping reduce reaction time and enabling more consistent irrigation strategies.
Supporting growers through open integration
"Growers bring exceptional skill and dedication to producing high-quality crops. They deserve the best combination of technologies that support them in this: reliable substrates, sensors and advanced control systems that work together," said Gerben van der Lugt, Marketing & Solutions Director at Grodan. "That is why we are partnering with Priva, a recognised leader in horticultural automation. By bringing GroSens rootzone intelligence into the environment where growers manage climate and irrigation, we make it easier to act on insights and drive more resilient and sustainable growing."
“This collaboration reflects Priva’s commitment to helping growers achieve predictable and sustainable cultivation results,” said Edo van Keulen, responsible for integration partnerships at Priva. “By integrating GroSens rootzone intelligence into Priva One, growers receive direct feedback from their substrate conditions within the same Priva environment they use to steer climate and irrigation.
This supports well-informed decisions and contributes to more efficient and profitable crop management.”
The integration also highlights the strength of Priva One as an open platform designed to connect with trusted technologies and future innovations. Growers increasingly rely on specialised solutions to optimise cultivation, and Priva One enables these technologies to work together in one integrated ecosystem. By combining climate, irrigation, energy-control, crop insights and partner integrations in a single platform, growers gain more flexibility, clearer insights and greater consistency across their operations.
