• Increased fruit production by optimal irrigation and fertilizer dosing

See how it works!

Priva Moisture Balance Module

The precise control of water and fertilizers is essential in crop production to lift the quality throughout the chain at a higher level. Our Moisture Balance Module ensures precise and timely irrigation and dosing of fertilizers. This optimal irrigation start solution contributes a great deal to reaching a higher production and a better crop quality.

Moisture Balance Module | Priva
  • Higher production and better crop quality

    Optimal balance between oxygen and moisture level in substrate results in healthy root development

  • Environmentally sustainable

    The module results in less use of resources like water and fertilizers

  • Control a larger growing area

    The module simplifies the irrigation management for multiple varieties or breeds

  • Wireless sensoring

    Analyze the moisture level of the substrate wirelessly

Optimal irrigation strategy

The Moisture Balance Module makes sure that you can start the irrigation at the right moment and dose the right amount of water and fertilizers. This module determines the optimal irrigation start strategy, based on three important influences: the quantity of water evaporated, the desired amount of drain water and the water content of the substrate. This way, your crop can develop itself optimally because of the precise and timely addition of water and fertilizers.

A higher crop quality

The Moisture Balance Module automatically adjusts the irrigation control in line with the growing conditions, the condition of the plant, and the condition of the substrate. The Moisture Balance Module makes sure that you dose the right amount of water and fertilizer at the right time. The result: a higher crop quality. In addition to this, the module results in less water and less fertilizer usage. This is a very large benefit, especially in areas where water is scarce, water quality is poor, or water is expensive.

Wireless Sensoring moisture balance | Priva

(Wireless) sensoring

The Moisture Balance Module requires sensors to execute the optimal irrigation. It’s possible to connect these sensors wirelessly to the Priva system. The module works with either the Priva GroScale weighing scale combined with a drain sensor or with moisture sensors. Both sensors analyze the moisture level of the substrate. The data is used by the Moisture Balance Module to control water and fertilizer dosing and timing. 
Costa Berry Exchange alt="Costa Berry Exchange">

The Priva Moisture Balance Module enables us to irrigate at specific moisture contents. It removes most of the guesswork for irrigating substrate berries. Substrate conditions can be managed more precisely, and root health is being optimized.

Horticulturalist Costa Berry Category - Derek Wright
  • Water content reacts to weather conditions

    The measured data is transmitted (wirelessly) to the computer

  • Optimal protection of your crop

    Less chance for diseases by a healthier crop

  • Optimum oxygen content at the roots

    By weighing the substrate in combination with drain measurement

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Privacy Policy


This privacy policy applies to the personal data that is collected or used by Priva Holding B.V. or its affiliates or subsidiaries (“Priva”)

Zijlweg 3 P.O. Box 18
2678 ZG De Lier 2678 LC De Lier
the Netherlands the Netherlands
+31 174 522 282


This Privacy Statement applies to:

  • (potential) customers of Priva
  • visitors to the Priva websites
  • recipients of newsletters and commercial emails sent by Priva
  • all other persons who contact Priva or of whom Priva processes personal data

Types of personal data

Personal data provided by you:

  • contact details and other personal data needed to provide our products and services
  • contact details and other personal data provided during for example events, seminars and information on business cards
  • contact details and other personal data provided through contact forms or other web forms

Personal data obtained through or generated on our website, electronic newsletters, commercial emails or related technologies:

  • IP address
  • your browsing behaviour on the website (including our web applications) such as information on your first visit, previous visit and current visit, the visited pages and the manner in which you navigate on the website
  • whether you open a newsletter or commercial email

Personal data obtained from other sources:

  • Personal data obtained from the Trade Register of the Chamber of Commerce
  • Social Media

Reasons Priva may use your personal data for

  • Implementing an agreement related to our products and services.

Your contact details will be requested. Priva may also require other personal data to be able to execute the agreement, depending on the actual circumstances. The data will also be used to invoice the products and services Priva provided to you.

  • Stay in touch with our customers.

Your contact details will be recorded in our systems and can be used to send you newsletters, updates, invitations to events and seminars and requested information.

  • Access control and company security

Related to our Data Services related web and mobile applications: an identifier related to an authenticated user is used by our Services to authorize this user. For display purposes only (so the user can recognize her/himself in our applications) we use the DisplayName provided by our identity provider (Microsoft Azure AAD B2C).

  • Carrying out and analysing customer satisfaction surveys
  • Preparing user statistics

The user statistics of the website enables Priva to get an idea of the number of visitors, the duration of the visits, what sections of the website are visited and the click-behaviour. These are generic reports without any information about individual persons. Priva uses the collected information to improve the website.

Legal grounds for processing your personal data

  • Based on an agreement or for the conclusion of an agreement
  • A legal obligation
  • Approval, although you will always have the right to withdraw any permission you have given Priva upon request
  • In relation to a legitimate interest, Priva may, for example, use your contact details to invite you to an event.


Priva may hire service providers (processors) for the processing of your personal data which solely process your personal data based on our instructions. Priva will conclude a data processing agreement with these processors which meets the requirements laid down in the General Data Protection Regulation.
Priva, for example, works with service providers offering IaaS solutions (Infrastructure as a Service) or hosting services. Priva also hires IT service providers that provide support to the operation of our systems. Priva also makes use of third-party services to send newsletters and commercial emails.

Third parties

Priva sometimes needs to share your personal data with third parties, depending on the actual circumstances. There are also legal obligations that requires Priva to disclose personal data to third parties.

Your personal data will not be shared with third parties for commercial purposes.

Personal Data can also be provided to third parties in case of a reorganisation or merger of our company or sale of (a part) thereof.

Transfer outside the European Economic Area

Priva may need to transfer your personal data to parties located outside of the European Economic Area (EEA), depending on the circumstances.

The processors located outside of the European Economic Area which provide Priva with services related to online newsletters and mailing alarm notifications are located in the United States and have a registration for the EU-US Privacy Shield. You can find more information on: https://www.privacyshield.gov/welcome

Rights regarding your personal data

You have the right to access, correct and remove your personal data. You can also object to the use of your personal data or request to limit their use. In certain cases, you can request your data and transfer them to another party. If you have any questions, please contact privacy@priva.nl or call +31 (0) 174 522 282.


If you have any complaints about how Priva handles your personal data, please contact Priva by sending an email to privacy@priva.nl. Priva would be happy to assist you. If this is not possible, you can always contact the Data Protection Authority through https://autoriteitpersoonsgegevens.nl/


Priva may change this Privacy Policy. Priva invites you to regularly check the Privacy Policy to keep informed. Priva will also inform you of any substantial changes through this website.

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