TECHNIQUES
We employ some or all of the following techniques to generate
original names. Please also note our EVALUATION
CRITERIA. |
| Abbreviation |
Fed Ex |
Amex |
|
|
| Alliteration |
Dunkin Donuts |
Roto Rooter |
|
|
| Allusion & Analogy |
Kitchen Aid |
La-Z-Boy |
Caterpillar |
7 Eleven |
| |
Good Humor |
Sunbeam |
|
|
| Classical Roots |
Midas |
Oracle |
Avis |
|
| Composition |
Pagemaker |
DieHard |
Qualcomm |
PowerBook |
| Fusion |
Nutrasweet |
Eveready |
|
|
| Historical |
Fort Dearborn Life |
Wells Fargo |
Pontiac |
|
| Geographical |
Heartland Bank & Trust |
|
|
|
| Humor & Joy |
Banana Republic |
|
|
|
| Morpheme Construction |
Xerox |
Qualcomm |
Pentium |
Viacom |
| Image / Sound Symbolism |
Adobe |
Yahoo! |
Meow Mix |
|
| Rhyme |
Shake 'n Bake |
7 Eleven |
|
|
| Truncation |
Fanta |
Intel |
Intuit |
|
|
