Gennera Knab: Think Tank

Portfolio Techniques Name Evaluation Trademarking Gennera Knab and Company Contact Us!

 

NAME EVALUATION & RESEARCH

In addition to ensuring that the name denotes and connotes what we want, we also evaluate names according to the following criteria.

 

Audibility Does name stand out in stream of speech?
Visibility Does name stand out in a printed sentence?
Phonetic Spelling Is the name spelled the way it sounds?
Pronunciation Is the name easily pronounced?
Uniqueness Does term suffer from dilution?
Cultural Bias or Offense Does name have idiomatic meanings or perjorative connotations?
Likeability Is name fun to say?

 

Market Research

Utilizing both quantitative and qualitative research methodologies, we can provide additional objective assessments of candidate name(s). Quantitative results are
presented indexed to the performance of other successful brand names as well as leading competitor names.