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There is nothing more difficult,
nor more fun, than naming a product or service. The more important the product, the more
pressure and the more satisfying. It's getting harder, too. Just last year, almost 250,000
trademarks were applied for in the US alone! Good names are getting consumed by an economy
fueled by innovation. ...Which
is where we come in. We're in the business of discovering names on behalf of commercial
enterprises. Brand names, names of services, names of divisions, even companies. We think
about what we do as creating instant assets for our clients.
THINKTANK not only generates names, but we also originate nomenclature systems.
This means we help clients achieve hierarchies of names among company brands, products and
divisions. Such systems, if logical and compelling, can promote a company's growth and
valuation.
From some of the best advertising copywriters in the business, we develop taglines that
further increase a name's grasp on the world. From our outstanding design staff, we design
logos, logotypes and marks that are branding irons on the imagination.
THINKTANK is an
independent subsidiary of a Chicago-based advertising agency, Gennera, Knab & Company.
We pursue clients independently of the agency, and can work well with an existing agency
relationship a client may have. |
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